Privacy Policy

Effective Date: December 1, 2025

At Aurélie Parfum, we recognize that privacy is a fundamental right. This Comprehensive Privacy Policy describes our practices regarding the collection, use, and protection of your data across all digital touchpoints.

Agreement Notice: By accessing our services, engaging with our boutique platform, or completing a purchase, you acknowledge that you have read and understood the terms of this policy.

01. Information We Collect

Personal Data Provided by You

Full legal name and title
Contact details (Personal email, mobile number)
Shipping, billing, and secondary addresses
Payment metadata (Tokenized card info)
Account credentials and fragrance preferences

Automated Digital Data

IP Geolocation and ISP details
Browser fingerprints and OS versions
Behavioral heatmaps and clickstream paths
Referral sources (Social media/Search engines)
Cookie-based session identifiers

02. Purpose of Data Processing

Your data allows us to provide a bespoke olfactory experience. We process information based on:

Fulfillment Managing logistics, payments, and returns.

Personalization Tailoring product recommendations to your taste.

Protection Detecting fraudulent transactions and bots.

03. Sharing & Disclosure

We only share data with vetted partners:

Logistics: BlueDart, FedEx, DHL
Finance: Stripe, Razorpay, PayPal
Analytics: Google Analytics, Hotjar

No Sale Policy: We never trade your data for profit.

04. Technical Safeguards

End-to-End SSL/TLS Encryption
PCI-DSS Compliant Payment Gates
Encrypted Database Storage (AES-256)
Biometric Access for Server Personnel
Quarterly Vulnerability Assessments

05. Cookie Policy

Cookies help us remember your "Fragrance Cart" and login state. You may opt-out via browser settings, though some luxury features may be restricted.

06. Your Legal Rights

Under global privacy laws (GDPR/CCPA/DPDP), you maintain the right to Access, Rectify, Delete, or Export your data at any time.

"Dedicated to the art of scent and the integrity of your personal journey."