Our Story

Aurélie Parfum was born from a simple yet powerful vision: to make luxury fragrances accessible to every Indian who appreciates the art of perfumery. Our founder, inspired by the world's most iconic fragrances during travels across Europe and the Middle East, noticed a gap in the Indian market.

Premium fragrances were either prohibitively expensive or of questionable quality. There had to be a better way – a way to bring authentic, high-quality fragrances to Indian consumers without the luxury markup.

In 2020, we started Aurélie Parfum with a small team of passionate perfume enthusiasts and a big dream. We partnered with experienced perfumers and sourced premium ingredients from around the world. Our goal was clear: create fragrances inspired by iconic perfumes but priced fairly for the Indian market.

The first year was challenging. We tested hundreds of formulations, adjusted concentrations for India's climate, and refined our packaging to ensure every bottle reached customers in perfect condition. Our commitment to quality never wavered.

Word spread quickly. Customers loved our fragrances and appreciated the transparency in our approach. From 50 orders in our first month to serving 50,000+ happy customers today, the journey has been incredible.

Today, Aurélie Parfum is proud to be one of India's trusted names in luxury fragrances. We've shipped orders to every corner of the country – from the bustling streets of Mumbai to the serene landscapes of Ladakh.

Our collection has grown to include over 100 fragrances for men, women, and everyone in between. We've built partnerships with renowned perfumers and continue to innovate with new scents that resonate with the Indian sensibility.

Our journey is far from over. We're constantly working on new fragrances, improving our packaging, and finding ways to serve you better. We're exploring exclusive collections, personalization options, and expanding our presence across India.

But no matter how much we grow, our core mission remains unchanged: to bring luxury fragrances within reach of every Indian who values quality and authenticity.